CONTENT & GROWTH
CLIENT
ActorCV is the website builder for actors, by actors. Showcase yourself in a professional way by submitting your headshot, showreel and experience. Created in collaboration with professional casting directors — ActorCV provides actor websites according to the industry standard.
SCOPE
Brand Communications globally across digital and physical channels for ActorCV.
COMPANY
ActorCV
MY ROLE
Design & Growth
DELIVERABLES
Paid/Organic SoMe
Printed Artworks
SEO Articles
Interviews/
Web & SoMe Videos
Layout Design
Design Templates
SoMe Management
Content Plan
Brand Development
KEY SKILLS
Graphic Design
Motion Graphics
Video Editing
SOFTWARE
Illustrator
Photoshop
InDesign
After Effects
Premiere Pro
ChatGPT
Sanity
Notion
TEAM
Ana Mrdjanov
— Design & Growth
Viktor Nilsson
— Founder/CEO
Arvin Kananian
— Founder/Actor
Jacob Klerfelt
— Co-Founder/Dev.
Oliver Alkesten
— Co-Founder/Dev.
Carl Nordling
— Co-Founder/Dev.
Jacob Burenstam L.
— Co-Founder/Dev.
Niclas Blomqvist
— Co-Founder/
Partnerships
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Organic SoMe content
Relaunch announcement — New functions, look & feel
First three posts encourage followers to stay tuned for more, days before relaunch.
Second posts highlight current user websites & casting director collabs.
Reposts on stories + links attract visitors to current user websites, & new articles section on actorcv.me.
“We can't pitch someone with just still images in PDFs nowadays, digital links are a must.
We always recommend ActorCV to aspiring actors.”
— Casting Director, Hedda Larsson
Original design showcases a website builder for actors that are serious about their career.
Actor quotes & keys help aspiring actors grow, find motivation & feel inspired.
Content includes posts & short videos increasing reach, engagement & conversions.
Interviews
Serial in which established industry experts share actor keys, helping aspiring actors achieve their dreams
Short video teasers + CTAs encourage SoMe followers to engage & watch full on actorcv.me website.
Full interviews are seen in articles with matching topics & placed next to CTAs to optimise conversions.
Articles
Hands on actor keys & deep insights on how to break into the acting industry
Exclusive actor keys — from how to get professional headshots with no experience, to nailing auditions. Topics selected based on high Google keyword rankings & insights from founder/actor.
ChatGPT assisted the process. SEO optimised; image alt-text, linking, meta tags, unique copy etc.