CONTENT & GROWTH
CLIENT
ActorCV is the website builder for actors, by actors. Showcase yourself in a professional way by submitting your headshot, showreel and experience. Created in collaboration with casting directors, ActorCV provides actor websites according to the industry standard.
SCOPE
Brand Communications globally across digital and physical channels for ActorCV.
RESPONSIBILITY
Spread brand awareness & increase follower growth on SoMe with primary focus on IG. Improve conversion rate on actorcv.me by relevant & engaging content.
COMPANY
ActorCV
MY ROLE
Design & Growth
DELIVERABLES
Paid/Organic SoMe
Printed Material
SEO Articles
Interviews
Marketing Videos
Layout Design
Design Templates
SoMe Management
Content Plan
Brand Development
KEY SKILLS
Graphic Design
Motion Graphics
Video Editing
SOFTWARE
Illustrator
Photoshop
InDesign
After Effects
Premiere Pro
ChatGPT
Sanity
Notion
TEAM
Ana Mrdjanov
— Design & Growth
Viktor Nilsson
— Founder/CEO
Arvin Kananian
— Founder/Actor
Jacob Klerfelt
— Developer
Oliver Alkesten
— Developer
Carl Nordling
— Developer
Jacob Burenstam L.
— Developer
Niclas Blomqvist
— Partnerships
BUSINESS CARD & POSTER
ORGANIC SOCIAL MEDIA
Relaunch announcement — new functions, look & feel.
Top row posts feature active users (actor websites) & casting director collabs for credibility.
Bottom row posts anticipate followers to keep an eye out for product relaunch.
Reposts on stories with links attract new users to actorcv.me website.
“We can't pitch someone with just still images in PDFs nowadays, digital links are a must.
We always recommend ActorCV to aspiring actors.”
— Casting Director, Hedda Larsson
Original SoMe content shows a website builder for aspiring actors that are serious about their careers.
Actor quotes & keys help aspiring actors develop, find motivation & feel inspired.
Posts & especially short video formats increase reach, engagement & conversions.
PAID SOCIAL MEDIA
Aspiring actors pursue their careers because of their passion & love for what they do.
Creating an actor website in only 15 ms on actorcv.me leaves more time for acting.
“Spend more time doing what you love & 15 minutes creating your actor website.”
INTERVIEWS
Video serial in which established industry experts share actor keys to help aspiring actors achieve their dreams.
Short video teasers with CTAs engage followers & drive new users to actorcv.me website to watch full interviews.
Full length video interviews, placed next to CTAs in articles with related content, to optimise conversions.
Articles feature actor keys — deep insights on how to break into the acting industry, from creating professional headshots without any experience, to nailing auditions.
Topics are based on top Google keyword rankings & insights from ActorCV founder/established actor Arvin Kananian.
SEO optimised; image alt-text, linking, meta tags, unique copy. ChatGPT assisted the process.