CONTENT & GROWTH
CLIENT
ActorCV is the website builder for actors, by actors. Showcase yourself in a professional way by submitting your headshot, showreel and experience. Created in collaboration with casting directors, ActorCV provides actor websites according to the industry standard.
SCOPE
Brand Communications globally across digital and physical channels for ActorCV.
RESPONSIBILITY
Spread brand awareness and increase follower growth on socials with primary focus on IG. Improve conversion rate on actorcv.me by relevant and engaging content.
COMPANY
ActorCV
MY ROLE
Design & Growth
DELIVERABLES
Paid/Org. Socials
Printed Material
SEO Articles
Interviews
Marketing Videos
Layout Design
Design Templates
Socials Mgmt.
Content Plan
Brand Development
KEY SKILLS
Graphic Design
Motion Graphics
Video Editing
SOFTWARE
Illustrator
Photoshop
InDesign
After Effects
Premiere Pro
ChatGPT
Sanity
Notion
TEAM
Ana Mrdjanov
— Design & Growth
Viktor Nilsson
— Founder & CEO
Arvin Kananian
— Founder & Actor
Jacob Klerfelt
— Developer
Oliver Alkesten
— Developer
Carl Nordling
— Developer
Jacob Burenstam L.
— Developer
Niclas Blomqvist
— Partnerships
BUSINESS CARD & POSTER
ORGANIC SOCIAL MEDIA
Relaunch announcement — new functions, look and feel.
Top row posts feature active users (actor websites) and casting director collabs for credibility.
Bottom row posts anticipate followers to keep an eye out for product relaunch.
Reposts on stories with links attract new users to actorcv.me website.
“We can't pitch someone with just still images in PDFs nowadays, digital links are a must.
We always recommend ActorCV to aspiring actors.”
— Casting Director, Hedda Larsson
Original social content shows a website builder for aspiring actors that are serious about their careers.
Actor quotes and keys help aspiring actors develop, find motivation and feel inspired.
Posts and especially short video formats increase reach, engagement and conversions.
PAID SOCIAL MEDIA
Aspiring actors pursue their careers because of their passion and love for what they do.
Creating an actor website in only 15 ms on actorcv.me leaves more time for acting.
“Spend more time doing what you love and 15 minutes creating your actor website.”
INTERVIEWS
Video serial in which established industry experts share actor keys to help aspiring actors achieve their dreams.
Short video teasers with CTAs engage followers and drive new users to actorcv.me website to watch full interviews.
Full length video interviews, placed next to CTAs in articles with related content, to optimise conversions.
Articles feature actor keys — deep insights on how to break into the acting industry, from creating professional headshots without any experience, to nailing auditions.
Topics are based on top Google keyword rankings and insights from ActorCV founder and established actor Arvin Kananian.
SEO optimised; image alt-text, linking, meta tags, unique copy. ChatGPT assisted the process.