CLIENT
Waynes was founded in Stockholm in 1994 and is a Swedish-based coffeehouse chain with cafés across Europe and Asia. They offer a sustainable fika experience with a focus on taste, personal encounters and inspiring meeting places.
SCOPE
Brand Comms across digital and physical channels for Waynes in Sweden.
RESPONSIBILITY
Ensured creative output was on brand, assisted Art Director and Photographer in shoots and productions, designed sets and styled products, delivered high-quality graphic design upon request, responsible for final art in all campaigns
BRAND COMMS
AGENCY
Mareld Studios
MY ROLE
Graphic Designer
Motion Designer
Asst. Art Director
KEY SKILLS
Final Art
Set Design
Motion Graphics
SOFTWARE
Photoshop
InDesign
After Effects
TEAM
Ana Mrdjanov
—Designer
Afshin “Affe” Piran
Tobias Tolvanen
—AD’s & Mentors
Evan Pantiel
—Photographer
Gustaf Sjövall
—Creative Director
Ludwig Kukacka
—Web Designer
Annelie Ortiz Nilsson
Adina Henrikson
—Project Managers
Olof Bygren
—Production Manager
DIGITAL SIGNAGE
Showcasing new fika* offers
*Swedish, verb and noun
1. To enjoy pastries and coffee with nears, dears or colleagues
2. A well-deserved and delicious break
WINTER CAMPAIGN
Waynes Christmas fika offers
BEHIND THE SCENES
From the production at Mareld Studios