
BRAND COMMUNICATIONS
CLIENT
Waynes was founded in Stockholm in 1994 and is a Swedish-based coffeehouse chain with cafés across Europe and Asia. They offer a sustainable fika experience with a focus on taste, personal encounters and inspiring meeting places.
SCOPE
Brand Communications across digital and physical channels for Waynes in Sweden.
RESPONSIBILITY
Ensured creative output was on brand, assisted Art Director and Photographer in shoots, designed sets and styled products, delivered high-quality graphic design upon request, responsible for final art in all campaigns
AGENCY
Mareld Studios
MY ROLE
Graphic Designer
Motion Designer
Asst. Art Director
KEY SKILLS
Motion Graphics
Set Design
Final Art
SOFTWARE
Photoshop
InDesign
After Effects
TEAM
Ana Mrdjanov
— Designer
Afshin “Affe” Piran
— AD & Mentor
Evan Pantiel
— Photographer
Gustaf Sjövall
— Creative Director
Ludwig Kukacka
— Web Designer
Annelie Ortiz Nilsson
— Project Manager
Olof Bygren
— Production Manager
Adina Henrikson
— Project Manager
Tobias Tolvanen
— Art Director
DIGITAL SIGNAGE
Showcasing fika* offers inside and outside of Waynes’ cafés
*Swedish, verb and noun
1. To enjoy pastries and coffee with nears, dears and colleagues
2. A well-deserved and delicious break
WINTER CAMPAIGN
Introducing the Christmas edition of Waynes fika
BEHIND THE SCENES
From the production at Mareld Studios