BRAND COMMUNICATIONS

 

CLIENT
Waynes was founded in Stockholm in 1994 and is a Swedish-based coffeehouse chain with cafés across Europe and Asia. They offer a sustainable fika experience with a focus on taste, personal encounters and inspiring meeting places.

SCOPE
Brand Communications across digital and physical channels for Waynes in Sweden.

RESPONSIBILITY
Ensured creative output was on brand, assisted Art Director and Photographer in shoots, designed sets and styled products, delivered high-quality graphic design upon request, responsible for final art in all campaigns

 
 
 

AGENCY
Mareld Studios

MY ROLE 
Graphic Designer
Motion Designer
Asst. Art Director

KEY SKILLS
Motion Graphics
Set Design
Final Art

SOFTWARE
Photoshop
InDesign
After Effects

TEAM
Ana Mrdjanov
Designer
Afshin “Affe” Piran
AD & Mentor
Evan Pantiel
Photographer
Gustaf Sjövall
Creative Director
Ludwig Kukacka
Web Designer
Annelie Ortiz Nilsson
Project Manager
Olof Bygren
Production Manager
Adina Henrikson
Project Manager
Tobias Tolvanen
Art Director

DIGITAL SIGNAGE

Showcasing fika* offers inside and outside of Waynes’ cafés

*Swedish, verb and noun
1. To enjoy pastries and coffee with nears, dears and colleagues
2. A well-deserved and delicious break

WINTER CAMPAIGN

Introducing the Christmas edition of Waynes fika

BEHIND THE SCENES

From the production at Mareld Studios

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