CLIENT
Cinema Queer runs Sweden’s largest international LGBTQ+ Film Festival, now in its 15th year — highlighting stories that go beyond existing norms and broadening the heteronormative cinematic landscape. This year’s (scout-themed) festival opened at Naturhistoriska riksmuseet and took place at MDT Moderna Dansteatern, Accelerator and Galleri Korvfabriken to name a few. The festival offers audiences a wide range of queer art and expression — over 45 films, performances and parties throughout one week.
SCOPE
Paid and organic marketing, social media management and coordination of photographers for Cinema Queer International Film Festival 2025.
RESPONSIBILITY
Spread brand awareness, increase engagement, follower growth and reach — drive ticket sales.
CONTENT & GROWTH
ORGANISATION
Cinema Queer
MY ROLE
Social Media & Comms Manager
DELIVERABLES
Campaigns
Short form Reels
Posts & Stories
Newsletters
Marketing Strategy
Content Plan
Festival Documentation
KEY SKILLS
Marketing
Data Analysis
Content Creation
SOFTWARE
Adobe Creative Cloud
Mailchimp
Meta Business Suite
ChatGPT
RESULT
Achieved 10× ROAS, +895% ROI, strongest ticket sales to date — surpassing revenue goals by 6%.
TEAM
Ana Mrdjanov
—Social Media & Comms
Hannah Baklien
—Graphic Designer
Melissa Lindgren
Oscar Eriksson
—Festival Directors
Herkules Jansson
—Project Manager
Paloma Halén Román
Signe Engis
—Producers
Leolina Silkeberg
—Volunteer Coordinator
“Ana was an essential part of the team. Her creativity, strategic thinking, and attention to detail helped us communicate our vision and expand our reach. She’s highly organized, structured, and knows how to design campaigns that truly stand out.”
Oscar Eriksson & Melissa Lindgren — Festival Directors, Cinema Queer
PAID & ORGANIC SOCIAL
DOUBLE THE FUN!
Scouts—grab your queer bestie and double the trouble: 2-for-1 on ALL MDT tickets! ✨
⏰ 24H ONLY: Oct 3, 13:00—Oct 4, 13:00
👉 Use code DoubleFun at checkout
🎟️ Link in bio for tickets
Festival Passes—SOLD OUT 🔥 This is your LAST chance to catch queer films + performances at CQ2025 MDT.
Don’t wait—bring a friend, pay for one. ❤️🔥
2-for-1 ticket promo fusing urgency and play — boosted across IG/FB, and paired with an organic carousel post, coordinated newsletter and FB event.
An edited trailer teases a full-day takeover at MDT Moderna Dansteatern, highlighting dynamic, unapologetic and nuanced queer perspectives that define Cinema Queer. Reinforcing the festival’s promise to showcase relatable queer voices, the campaign drives an increase in engagement and ticket sales.
Concept: Me / Design: Hannah Baklien❤️🔥 SURVIVAL KIT ❤️🔥
Babes, Cinema Queer Festival 2025 Camp is going to be smokin’ scouty 🔥
and trust us, you’ll need the right gear to survive the heat.
Here’s what to pack:
1️⃣ Tent: Pitch it when you need a nap from all the hotness. ⛺
2️⃣ Whistle: Blow 3 times if too many queers are(n't) flirting with you. 😉
3️⃣ Rope: Practice those knots... discipline and focus, right? 🪢
4️⃣ Compass: Always find your way to the steamiest scout or the hottest party. 🧭
5️⃣ Flashlight: For late-night adventures (and scandalous detours). 🔦
💌 What would you add to your CQ Survival Kit? Drop it in the comments.👇
Stay scouty, stay camp—and don’t forget your kit, cuties! ❤️🔥
Concept: Me / Design: Hannah BaklienCAMP OUTFIT GUIDE
🤭 Coded Scout Scarf
Swing it.
Tuck it.
Pocket it.
Let the scouts decode you. 😮💨
🌟 Badge unlocked: Coded & Cute
Designing IG/FB content that entertains, informs and inspires followers in our playful, cheeky tone — while optimizing paid ads for awareness and conversions.
Combining organic storytelling and paid performance campaigns help us reach both loyal followers and new audiences.
Scout-themed IG/FB series where film directors share fun facts that spark curiosity, nudging queers, allies and film lovers to discover upcoming screenings.
Campaigns position the Festival Pass as the most rewarding way to experience Cinema Queer — full access, full community and best value. After selling out, focus shifts to the Weekend Pass and its grand finale. Testing emotional angles reveals which stories drive conversion and reach, helping refine tone, messaging, and visual direction.
CROSS-PROMOTION PARTNERSHIPS
Asiatiska & Panoramica Festivals
Cross-promotion partnerships with other film festivals helped expand our reach, boost credibility, broaden our audience and strengthen the LGBTQ+ community, while remaining cost-effective and making the most out of our marketing budget.