EDITORIAL DESIGN & ILLUSTRATIONS
CLIENT
Arla is one of the world’s largest dairy cooperatives, and Sweden’s largest one, bringing nutritious products to millions of people in a sustainable way.
BRIEF
Promote Swedish National Championship in cooking, Chef of the Year, to children aged eight to fifteen years by creating a fun food-related challenge on our dairy package.
AGENCY
Ruby Creative
MY ROLE
Graphic Design Intern
DELIVERABLE
Communication on dairy package
KEY SKILLS
Illustrations
Layout Design
Typography
Colours
Concept
SOFTWARE
Illustrator
Photoshop
TEAM
Ana Mrdjanov
— Graphic Design Intern
Hannes Högberg
— Designer/ Illustrator
Madsine Elvian
— Project Manager
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Concept
Playful word puzzle competition hiding five spices on a chopping board. The winner is awarded a chopping board, frying pan & apron signed by 2021 Chef of the year Gustav Leonhardt, who cooked an allspice & bay leaf flavoured broth for one of his dishes in the championship.
